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In hospitality,revenue growth depends on understanding what guests want—before they ask.Redstone’s AI-CEM(Customer Experience Management)system turns communication data(calls,service requests,feedback)into actionable insights that boost revenue,from increasing upsells to reducing no-shows.
AI-CEM analyzes guest calls to spot upsell opportunities.By tracking requests like“Do you have a spa?”or“What’s the best restaurant?”,the system identifies trends—e.g.,30%of guests ask about spa services on day 2 of their stay.Hotels use this to train staff to suggest spa bookings proactively,increasing spa revenue by 25%at a luxury resort in Bali.
Pre-arrival call analytics reduce no-shows.AI-CEM flags guests who hesitate when confirming arrival times(“I might cancel”)and alerts staff to offer incentives(e.g.,free breakfast)to secure the booking.A business hotel using this strategy cut no-shows by 18%,preserving$50,000+in monthly revenue.
Post-stay feedback analysis drives repeat bookings.AI-CEM analyzes post-checkout calls and satisfaction surveys to identify what makes guests return—e.g.,“guests who used the gym are 2x more likely to rebook.”A hotel responded by promoting gym access in post-stay emails,increasing repeat bookings by 12%.
Service gap identification reduces revenue leaks.AI-CEM flags issues like“60%of late checkout requests are denied due to slow housekeeping.”Hotels use this to adjust staffing—e.g.,adding housekeepers during peak checkout times—reducing denied requests by 40%and increasing extended stay revenue by$15,000 monthly at a city hotel.
Personalization insights enhance loyalty.By linking call data to guest profiles,AI-CEM identifies preferences—e.g.,“Guest X always requests a quiet room and late checkout.”Hotels use this to tailor offers,like“Enjoy a quiet room on us—book your next stay by Friday.”A boutique hotel reported a 30%increase in direct bookings using personalized offers from AI-CEM.
In summary,AI-CEM isn’t just a“analytics tool”—it’s a revenue engine.By turning communication data into insights,it helps hotels anticipate needs,fix gaps,and deliver personalized experiences that drive growth.For hotels looking to boost revenue without increasing marketing spend,AI-CEM is the answer.
Redstone Systems, Inc. founded in Delaware, USA in December 2002, has been the ODM vendor for many well-known communications companies, serving the Southeast Asian market. In 2020, Redstone Systems will begin to return to the North America market with its self-developed brand.
Redstone has a complete product line of intelligent voice gateways, providing IP-PBXs, analog VoIP gateways (FXS/FXO), digital VoIP gateways (E1/T1), border appliances, and session boundary controllers (SBCs).
With advanced technology in digital signal processor (DSP), speech coding and speech processing, as well as efficient operational tools such as cloud remote management, auto provisioning, Redstone gateways are widely used in markets of enterprise communications, cloud communications, call centers, operators’ IMS/SIP trunks, bringing users friendly, efficient and reliable communication experience.
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