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POTS Replacement for Broadcasting and Media Companies
Broadcast Communication Requirements
Broadcasting and media companies operate 24/7 operations including live on-air production, newsgathering, programming, advertising sales, and transmission facilities. POTS lines traditionally supported studio caller lines for talk shows, contest lines, newsroom tip lines, remote broadcast coordination, and transmitter site monitoring. POTS replacement in broadcasting must maintain the strict uptime, audio quality, and latency requirements of live production.
On-air operations cannot tolerate audio artifacts, dropped calls, or system failures during live broadcasts. Listeners and viewers expect seamless, high-quality production. Replacement solutions for broadcast-specific phone applications need to meet broadcast quality standards exceeding typical business communication requirements.
Studio and On-Air Phone Systems
Talk radio shows, call-in television programs, and on-air contests depend on reliable caller lines handling high volumes of simultaneous incoming calls. Broadcast phone systems support features including caller screening, line selection by producers, audio mixing with broadcast feeds, and broadcast delay integration for content standards compliance.
Audio quality is critical for on-air use. Phone systems supporting broadcast operations deliver consistent audio levels, low background noise, and minimal latency. Hybrid interfaces balance audio between telephone networks and broadcast consoles, preventing echo and signal distortion that would be apparent to listeners and viewers.
Newsroom and Editorial Communication
Newsrooms operate in fast-paced environments covering breaking news, developing stories, and scheduled reports. Communication between reporters, assignment desks, editors, and production teams needs to support rapid information sharing, field reporting, and live shot coordination.
Mobile communication capabilities enable reporters in the field to file live reports, transmit footage, and coordinate with producers. Integration with newsroom computer systems pushes assignment details, contact information, and script updates directly to reporter communication devices.
Advertising Sales and Traffic Departments
Advertising sales represents the primary revenue stream for most commercial broadcasters. Sales teams use phone systems to communicate with clients and advertising agencies, schedule presentation calls, and negotiate campaigns. CRM integration provides sales representatives with advertiser history, past campaign performance, and pending proposals during client calls.
Traffic departments manage commercial scheduling, invoicing, and reconciliation. Integration between phone systems and traffic software enables traffic teams to verify ad run schedules, resolve discrepancies, and coordinate makegoods for missed spots with advertisers and agencies.
Transmission and Remote Site Monitoring
Broadcast transmission facilities - transmitter sites, translator locations, satellite uplinks - are often remotely located with minimal on-site staffing. Legacy POTS lines supported remote monitoring and control of transmitter equipment. IP and cellular-based replacement solutions provide always-on connectivity supporting remote monitoring, alarm notification, and equipment control.
Environmental monitoring at transmitter sites including temperature, humidity, and power conditions uses the same communication infrastructure. Automatic alerts notify engineering staff of abnormal conditions before they cause off-air incidents, maintaining transmission reliability and regulatory compliance with FCC requirements.
Redstone Systems, Inc. founded in Delaware, USA in December 2002, has been the ODM vendor for many well-known communications companies, serving the Southeast Asian market. In 2020, Redstone Systems will begin to return to the North America market with its self-developed brand.
Redstone has a complete product line of intelligent voice gateways, providing IP-PBXs, analog VoIP gateways (FXS/FXO), digital VoIP gateways (E1/T1), border appliances, and session boundary controllers (SBCs).
With advanced technology in digital signal processor (DSP), speech coding and speech processing, as well as efficient operational tools such as cloud remote management, auto provisioning, Redstone gateways are widely used in markets of enterprise communications, cloud communications, call centers, operators’ IMS/SIP trunks, bringing users friendly, efficient and reliable communication experience.
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