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Emerging markets(EMs)in Asia,Africa,and Latin America are hotbeds for financial growth,but they present unique communication challenges.Poor network infrastructure,fragmented regulations,and diverse languages require solutions built for local realities.Here’s how to adapt.
Challenge 1:Unreliable Network Infrastructure
Many EMs struggle with inconsistent internet—rural areas in India or Kenya may have 2G/3G connectivity,while urban centers have patchy 4G.
-Solution:Redstone’s RGW gateways support low-bandwidth modes,compressing voice data to work on slow networks.Local survivability gateways(EGW50)ensure calls continue via PSTN if the internet drops.
Challenge 2:Diverse Regional Regulations
EMs have evolving,often complex rules:
-Latin America:Mexico’s CNBV bans cross-border voice data;Redstone’s local deployments keep data in-country.
-Africa:Nigeria’s CBN requires 5-year call retention;Redstone’s NL-Recording is pre-configured for this.
-Asia:Vietnam’s SBV 02/2023 mandates local servers;Redstone’s on-prem solutions in Ho Chi Minh City comply.
Challenge 3:Multilingual and Multi-Branch Needs
Banks in EMs often serve diverse languages(e.g.,a bank in South Africa may need English,Zulu,and Afrikaans support)and scattered branches.
-Solution:Redstone’s UC platform includes multilingual IVRs,translation tools for video calls,and centralized directory management—ensuring consistent service across regions.
Challenge 4:Cost Sensitivity
EM financial institutions need affordable solutions.Redstone’s REX 1000(small-branch PBX)and cloud options(pay-as-you-go)keep costs low,while free internal calls via MPLS cut inter-branch fees.
Success Stories
-Bank of China(Malaysia):Overcame ISDN integration issues with Redstone’s E1 gateways,connecting 7 branches with reliable VoIP.
-Thailand’s S Leasing:Deployed REX 1000 to link 10 branches,cutting internal call costs by 65%and enabling mobile agents to serve rural clients.
By using EM-specific solutions,financial institutions can tap into growth markets—delivering reliable,compliant service that meets local needs.
Redstone Systems, Inc. founded in Delaware, USA in December 2002, has been the ODM vendor for many well-known communications companies, serving the Southeast Asian market. In 2020, Redstone Systems will begin to return to the North America market with its self-developed brand.
Redstone has a complete product line of intelligent voice gateways, providing IP-PBXs, analog VoIP gateways (FXS/FXO), digital VoIP gateways (E1/T1), border appliances, and session boundary controllers (SBCs).
With advanced technology in digital signal processor (DSP), speech coding and speech processing, as well as efficient operational tools such as cloud remote management, auto provisioning, Redstone gateways are widely used in markets of enterprise communications, cloud communications, call centers, operators’ IMS/SIP trunks, bringing users friendly, efficient and reliable communication experience.
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